Some examples of Leading KPIs are the expected number of quarterly leads, cash flow forecasting, etc. They’re calculated before the company starts to execute the plan. Leading KPIs are the indicators of upcoming events or actions in the future. Hence, “Website Traffic” becomes the Key Performance Indicator or KPI in this scenario. You would, most certainly, search for the traffic your website has generated over the past 6 months. You could analyze your performance by looking into your website’s analytics. Now, how would you decide whether your actions have given you fruitful results or have led your business to a path of no value? Here your goal is: To bring traffic to your website.
You’re putting in all these efforts because you want to increase traffic on your website. You have been optimizing the website and adding content for 6 months. This is why a KPI helps you focus on a single aim at a time.įor example, suppose you have created a website for your business. It indicates how your course of action has turned out & resulted over a certain period. A KPI is strictly aligned with a particular goal. A Key Performance Indicator– as clear by its name– is a metric that is used to evaluate or estimate the performance of an event or a phenomenon.
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